Overview
On July 31st, Conservative Leader Pierre Poilièvre's rally in Kirkland Lake attracted a large audience as part of his Northern Ontario tour.
On August 3rd, online engagement focused on the rally surged with hundreds of posts on X (formerly Twitter) from over a hundred accounts. Some individuals and media have suggested these were bots.
This quickly raised widespread speculation about the origin of these accounts and whether a specific political party or third party actor was responsible.
Based on the accounts bios being based mostly outside Canada, there was also speculation of whether their posts constituted foreign interference.
If this potential bot-generated campaign was initiated by any federal party, it raises ethical concerns about whether they are attempting to influence Canadians. Incidents like these can mislead the public and affect trust in democratic processes.
Incident Timeline
July 31, 2024
Conservative Leader Pierre Poilièvre holds an Axe the Tax Rally at the Heritage North Conference and Events Centre in Kirkland Lake, Ontario, a town of 7,750 people.
August 1-3, 2024
The event receives local news coverage, shared by Poilievre on X, including news items by CTV Northern Ontario, TB News Watch and in the Kirkland Lake Northern News.
August 3, 2024
In the late afternoon, accounts on the X platform start posting messages claiming to be from Northern Ontario and to have attended the rally. The posts feature highly similar wording (sometimes identical), many referring to having “just [returned/got back]” and to feeling “refreshed” after the event.
Users–particularly @The280Times–quickly identify the sudden surge of “refreshing” Kirkland Lake messages and find several hundred posts from over a hundred accounts, most of which seem to belong to recently created accounts from users residing outside of Canada, despite language in most messages that identify them as “Northerners” or “Northern Ontarian”.
August 4, 2024
NDP MP Charlie Angus shares a post on X by Luke LeBrun of news outlet Press Progress about the flood of claims about attending the Kirkland Lake event.
August 6, 2024
The NDP issues a press release that questions whether the Conservatives used bot farms and asks the Conservatives to explain why these “offshore bot farms are working to influence Canadian voters on Poilièvre’s behalf”.
August 7, 2024
NDP requests that Canada’s Election Commissioner investigate whether online bots were used to back Pierre Poilièvre as “bot farms have been identified as part of broader campaigns to undermine democracies.” The Office of the Election Commissioner confirms receiving the letter but would not say what steps the office would take, if any.
A group of Liberal MPs from Northern Ontario write an open letter to Elon Musk to object to “blatant online manipulation designed to influence public opinion with disinformation and to interfere in Canada’s public discourse and democratic processes.” They ask that the company share evidence and information about the accounts and the campaign.
The Conservative Party of Canada (CPC) denies any connection to the posts: according to a representative, “The CPC does not pay for bots and has no idea who is behind these accounts.”
“The Kirkland Lake bot incident should serve as a wake-up call.”
Incident Updates Archive
Key Contacts
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Alexei Abrahams, Digital Lead, Media Ecosystem Observatory (alexei.abrahams@mcgill.ca)
Expertise: Social network analysis/Digital trace, media observatoriesAengus Bridgman, Director, Media Ecosystem Observatory (aengus.bridgman@mcgill.ca)
Expertise: Political science, social network analysisJennie Phillips, Project Director, Project on Infrastructure Ecosystem Resilience, Media Ecosystem Observatory, (jennie.phillips@mcgill.ca) Expertise : Research Project lead/research design
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Derek Ruths, Data scientist, Network Dynamics Lab (derek@derekruths.com)
Expertise: Social network analysis, social media analysis, hate speech, online user behavior studies
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Elizabeth Dubois, Director, PolCommTech Research Lab (elizabeth.dubois@uottawa.ca)
Expertise: Bots
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Fenwick Mckelvey, co-Director, Applied AI Institute (fenwick.mckelvey@concordia.ca) Expertise: Generative AI
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Philip Mai, Senior Researcher and Co-Director, Social Media Lab, (philip.mai@torontomu.ca)
Expertise : Social network analysis