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NOVEMBER 2024: X Marks the Vote — How Influencers Shape Canadian Politics
Canada post strike, tied for the most talked about story of the year
Canadians place little trust in celebrity and well-known political influencer endorsements
Concern about US foreign influence jumps 7%
Persistent misinformation in the Canadian information ecosystem
OCTOBER 2024: EH OR NAY? CANADIANS WEIGH IN ON THE US ELECTION
The US Election was closely followed and discussed in Canada.
Canadians think the Trump presidency will be terrible for Canada.
Huge spike in Canadians attributing foreign influence to India.
Widespread awareness of calls for Trudeau to step down.
SEPTEMBER 2024: TUNING IN TO THE CANADIAN PODCAST ECOSYSTEM
TikTok increasingly dominates news engagement.
Elected officials lose trust.
Podcasts playing an increasingly important role in Canada, particularly for the politically interested.
CBC surges in popularity, BlogTO enters the Top 5 and appetite for local news increases.
AUGUST 2024: WHAT’S ALL THIS BUZZ ABOUT BOTS?
Key findings:
Canadians want the government to get involved in the fight against bots
The ecosystem has become slightly more polarized
Engagement with misinformation and concern about fake content increases
JULY 2024: CANADIAN INTEREST IN AMERICAN NEWS & POLITICS
Canadians care equally about US news and politics
More than one third of Canadians believe that the United States covertly influences Canadian politics
Significant increase of attention paid to news and politics
One third of Canadians report using print for news weekly
JUNE 2024: STATE OF ENGAGEMENT WITH NEWS OUTLETS
Mounting awareness of and concern over foreign influence (FI)
Lower appetite for news and politics in June
Top Canadian news outlets are moderate and have broad appeal
Small right-wing outlets punch above their weight on social media
MAY 2024: CANADIAN INFORMATION ECOSYSTEM SNAPSHOT
Ecosystem influence is highly concentrated in a small number of voices
Canadians have extremely low trust in information providers
Misinformation-producing websites receive significant attention
Conservative voices dominate Canadian social media conversations