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NOVEMBER 2024: X Marks the Vote — How Influencers Shape Canadian Politics
Canada post strike, tied for the most talked about story of the year
Canadians place little trust in celebrity and well-known political influencer endorsements
Concern about US foreign influence jumps 7%
Persistent misinformation in the Canadian information ecosystem
OCTOBER 2024: EH OR NAY? CANADIANS WEIGH IN ON THE US ELECTION
The US Election was closely followed and discussed in Canada.
Canadians think the Trump presidency will be terrible for Canada.
Huge spike in Canadians attributing foreign influence to India.
Widespread awareness of calls for Trudeau to step down.
SEPTEMBER 2024: TUNING IN TO THE CANADIAN PODCAST ECOSYSTEM
TikTok increasingly dominates news engagement.
Elected officials lose trust.
Podcasts playing an increasingly important role in Canada, particularly for the politically interested.
CBC surges in popularity, BlogTO enters the Top 5 and appetite for local news increases.